Recently ArunMuthukumar, CEO & Co-founder of Linkstreet, attended the Cisco India & SAARC Partner Confluence 2015 (CIPC 2015) held at The Leela, Kovalam from 28th to 30th October, 2015. Linkstreet is an ecosystem partner of Cisco.


The event brought together experts from across various disciplines to help inspire powerful and innovative ideas for the digital era. With a wide range of activities, this event focused on keynote speeches, networking sessions, powerful presentations, interactive feedback and illustrative demonstrations. Some of the eminent speakers and panelists participating at the Confluence were Dinesh Malkani, President, Cisco India and SAARC; Ruma Balasubramanian, Vice President, Partner Organization, Asia Pacific & Japan (APJ), Cisco; Daisy Chittilapilly, Director, Partner Organisation, Cisco India & SAARC; Pravin Srinivasan, Lead, Security Sales, Cisco India & SAARC; Bastiaan Toeset, Managing Director, Commercial Segment and Marketing, APJ; and Dave West, Vice President, Enterprise Networking Sales, APJ, Chief Technology Officer, APJ.


The keynote address focused on the fact that education is a top priority vertical for CISCO, along with e-commerce and manufacturing.


In his address, Arun spoke about the changing face of learning and how the Linkstreet Platform helps in increasing teaching efficiency and reaching out to new geographies thus saving time and resources. Arun was part of the panel on education and spoke about the two primary issues:

  • First, the differentiation that an end-to-end solution provides vis-a-vis a “box-selling” approach and, the faster decisions that an end-to-end solution prompts at the client-end;
  • Second, and perhaps more important for a sales person, how elevating the conversation from a hardware sale to a solution sale gets the sales person access to the key decision-maker in an organization, and makes it easier for those down the hierarchy to sell the solution internally.


Arun outlined how this approach had impacted the discussions with Linkstreet’s key clients in the education vertical such as IIM Bangalore and ISB Hyderabad. The panel session in which Arun spoke was moderated by Dave West.


The two key takeaways that emerged during the session were:

  1. The accelerated pace at which educational institutions are shifting to the cloud; and,
  2. The size and scale of the opportunity for technology to make a difference.

You can read more about this here, where Arun also writes about his experience at CIPC 2015.