In part 1 of “Video Everywhere” series, we talked about how video creation, storage and delivery are common and expanding exponentially. In this article, we will cover the management of videos, getting something useful out of it and monetization opportunities.

 

As videos get created in large numbers (every event, function, workshop, etc. being recorded), they are typically stored in DVDs or hard disks and after sometime, it is just an archive and hardly seen again. One of the leading hospitals claimed to have hundreds of DVDs of surgical procedures with no one having the time to go through and get anything useful out of it. The same is true in many offices where many training videos, expert talks, etc. are dumped in cold storage. The problem is no one has the time to sort and search through hours of video to find what they are looking for. This makes it essential to have a proper management of videos and video contents so that something useful can be pulled out of it at the time of need.

 

Storage and Retrieval

The first step to proper video management is easy storage and retrieval. The ideal method (which is getting cheaper by the day) is to store it on the cloud. This ensures safe storage and enables easy access from anywhere, through any device by anyone, who is allowed to access.

 

Organized Video

The stored videos also need to be organized into appropriate categories and sub-categories to enable quick retrieval.

 

Searchable Video

Making video searchable is perhaps the most important factor to make it useful just like how search engines made the finding of right content on the web easy and popular. Without proper search capability, video may remain permanently archived and rarely viewed.

 

  1. Basic video search involves being able to search based on title, category, description and other meta-tags that can be associated with any video (including timestamp, geolocation, etc.).
  1. The next level of search could involve adding more sophisticated meta-tags, search based on text captions, and the ability to search on related words. For example, a search for “heart” should retrieve cardiology videos.
  1. A full automated search involves automatic speech to text conversion of the audio and search based on the full text. Even if this is not 100% accurate, it can enable one to quickly access not just the right video file, but the precise part of the video (say 27th minute) where a particular keyword was mentioned.

 

Making it More Useful

What can make video content even more useful is the ability to comment, make individual notes and provide feedback on specific position in the video (timeline based comments and notes). For example, if one can mark a certain part of the video, add comments and share that with a colleague to get his/her comments, that will be very useful.

 

Monetization

Video (live or recorded) provides visual access to an expert and allows such an individual or an entity to share that knowledge. This opens up huge opportunities for monetization of expertise / knowledge / IP. The models can range from a single live webinar session to a multi-day work shop or a full-fledged course. It can also be just a subscription based access to a video library. An individual expert is able to share his expertise in photography by conducting live online photography courses to eager participants who are willing to pay a premium to learn from an expert from the comfort of their home on a weekday evening or a weekend. The Linkstreet platform provides one integrated portal for that individual to offer all such courses to a large global audience and manages everything from course catalog to user registration and delivery of webinars and video content.

 

Other Applications of Video

 

In education, we are already seeing video based learning addressing key issues like shortage of teachers or access to an expert teacher. A recorded video lecture is the next best thing to attending a live class in person. The popularity of Khan Academy and the reach of MOOCs in providing MIT lectures to students in Mongolia are compelling examples.

 

In healthcare, the implications are far-reaching. At Linkstreet, we have enabled scenarios like live, interactive cardiac surgery workshops. Fourteen heart surgeries by expert doctors was webcast live to a global audience of medical students and explained by a panel of top surgeons. The students could ask questions and interact with the panelists even as other doctors performed the surgery. Making such scenarios possible, along with regular live interactive sessions by expert doctors from around the world was powerful enough to motivate a young medical student from Nigeria to attend these sessions at 3 am local time.

 

The recorded archive of hundreds of such sessions is now available and accessible for registered users.

 

In other corporate scenarios like training nurses across a chain of hospitals or sales people across hundreds of retail stores, the use of live and recorded video is compelling. The next part of this series will cover that in detail.